Starbucks Logo & Branding Zine
5x7 Zine Booklet

I created a zine containing my extensive research on the Starbucks logo evolution and their branding success. This project pushed both my research and design skills, especially because I had complete creative freedom. I first developed a detailed digital outline using InDesign along with a document that included all the research and content featured in the zine. After finalizing the layout, I printed and assembled it into a physical zine by cutting, folding, and constructing it by hand. Throughout the process, I followed the Starbucks brand guide while still incorporating my own design choices and compositions, creating a final piece that blended accurate branding with my personal style.